We are proud to be a sustainable brand, with each collection being mindfully made. We take the time through each step of the process to create quality items through sustainable sources that can be worn, adored and played in.
We believe that consumers should be able to make informed decisions about where their products come from and how they are made.
We closely seek fibre and fabric certifications as a part of our production process. For a fabric to be used within our collections, they must be aligned with our sustainability values.
Our materials used are:
- 100% ORGANIC LINEN
- 100% RECYCLED ORGANIC COTTON
- 100% NATURAL BAMBOO FLEECE
- 100% ORGANIC COTTON DRILL
- 100% NATURAL COTTON CORD
- OEKO-TEX STANDARD 100 CERTIFIED
Printing is required in most clothing production to allow for our beautiful colours and patterns. ina uses digital printing over screen printing as it involves substantially less ink than screen printing. We work with production houses with certified processes to treat their water waste.
We design our products for longevity, and careful garment aftercare is the best way to prolong its life. Where possible, we also encourage our customers to upsize to allow for maximum wearability and minimise environmental impact.
Sustainability doesn’t stop at our product; we are continually looking for ways to minimise our use of non-recyclables which means we have considered alternatives for our production cycle, swing tags and packaging and shipping.
Wastage is a problem area for the fashion industry, and we acknowledge that change begins with us, one action at a time. Whilst we love creating beautiful garments for our customers to enjoy, we do not support the mainstream mass consumption practices of our industry. We believe in slow, mindful shopping.
Our collections are limited in nature as we design styles and colours that we believe are timeless and, therefore, can be purchased year-round and handed down between generations. We strongly disagree with destroying stock, which is why we only produce the required amount of inventory for our customers and wholesalers. Any surplus remains available until sold out. This does mean, occasionally, our products are out of stock until our next production run or items are not being restocked; we are transparent about this and accept it’s part and parcel with delivering on our ethical standards.
We are proud to say; that we work closely with a family-run manufacturer in Bali, Indonesia. We also work closely with an export manufacturer in Guangdong, China, a manufacturer in Hangzhou, China and a hand weaving manufacturer in Noida, India.
All our workers are entitled to medical insurance for themselves and their families and get paid at least 1.5x the minimum wage. In many cases, they receive 3-5x the minimum wage.
From an ethical point of view, we know that transparency is more than just fulfilling local trading and labour laws, so we aim to have a personal relationship with many of our workers – they’re the foundation of who we are.